What To Do When Content Marketing Isn’t Working With Jon Henshaw

What To Do When Content Marketing Isn’t Working With Jon Henshaw You know that content marketing has the potential to grow your company. What if you’re not getting results, though? If you don’t have something unique to say or value to offer, it’s tough to get traction in a competitive environment. How can you create unique ideas and overcome mediocre results? Today we’re going to be talking to Jon Henshaw, an accomplished product builder and content marketer. Jon co-founded Raven Tools and is now with CBS Interactive. We’re going to talk about how to fix broken content marketing. You won’t want to miss today’s show! Powered by PodcastMotor Actionable Content Marketing powered by By AMP070: What To Do When Your Content Marketing Isn't Working With Jon Henshaw 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Some of the highlights of this episode include: What Jon’s been up to over the past decade, from building up Raven Tools from nothing to entering the world of content marketing. Some of the â€Å"wins† that Jon has experienced over the years, as well as a â€Å"loss.† Jon’s process for staying ahead of the curve when it comes to content marketing. Tips on tackling the types of big, unique projects that will pan out, as well as Jon’s thoughts on the risks involved. How Jon promotes his biggest projects for maximum benefit. Where SEO fits into the promotion strategy. Jon’s favorite part of content marketing. Links: Jon on LinkedIn Raven Tools CBS Interactive GA Config Email a screenshot of your iTunes review to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Jon: â€Å"One of the great things about content marketing is that it kind of levels the playing field among other companies. You don’t have to have the tens of thousands of dollars or more in paid advertising budget. You just have to have good ideas.† â€Å"The internet is a big place and yes, most things have already been done You have to be even more creative.† â€Å"The part that I geek out the most on is actually putting that content together and writing the code behind that content so that it can perform really well.†